Gerald's Pop-Up Recap
Posted on 19 Dec 00:04
Levi's and G-Eazy are both born and bred in California, rooted in quality and style. The Made In California jacket was originally birthed on stage at Coachella, but since has reached all corners of the world. The Endless Summer denim jacket was the next piece in the series, representing the timeless, classic aesthetics of Levi's and G. We also partnered with the Chain Gang on both pieces to create custom pieces for both G and his fans, taking the ideals of individuality and personal style to another level.
The Oakland A's x G-Eazy collaboration unofficially started many years ago, with G growing up going to the coliseum for games. Officially, the partnership with the A's formed in 2016 when G threw out a ceremonial first pitch. From there, we focused on creating product with two of the MLBs key partners, New Era and Majestic, the official brands for on field hats and jerseys, The initial Bay To The Universe collaboration will help continue to bring the Bay Area to the masses, and look out for more special projects with the A's and MLB in 2017.
Born out of Oakland -- Red Bay provides beautiful coffee to the people. In addition to the beans they roast, they also provide opportunities for at risk youth within the community. Given Young Gerald's love for beautiful coffee and the Oakland community, a natural partnership was formed, and Red Bay roasted a custom blend of beans, focusing on a rich dark roast that is perfect for G's palette.
Gerald's Barber Shop
When It's Dark Out Zine by Grady Brannan
Chain Gang Custom Embroidery
G-Eazy // Meet & Greet
RETAIL • CAFÉ • BARBER
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